Tag Archives: Website
Your business doesn’t need an identity crisis or a re-branding moment to earn a slick new redesign.
In fact, chances are your company’s website is due for a makeover. (Who doesn’t want a little face-lift?)
Here are 5 worthy reasons to (at least partially) redo your site:
1. Your site isn’t mobile-friendly. If your site isn’t device-friendly, you needed a redesign last year. Internet usage on mobile has long surpassed that of desktops, so this is a big one! Unsure if your site is optimized for mobile? See if it passes Google’s Mobile-Friendly Test.
2. You’re adding new functionality (or killing old ones). Things like an opt-in box, blog, and e-commerce call for a redesign to ensure that everything flows seamlessly throughout the site. Likewise, some social buttons or “trendy” widgets can make your site look dated. A simple redesign to clean up obsolete tools is never a bad idea.
3. Your site is hard to update. Especially if you need a developer to add new content (and Google loves content!), what you really need is a site platform with an easy-to-use content management system. WordPress, Drupal or Joomla! are good places to start.
4. Your site isn’t converting. Is Google Analytics telling you you’re losing visitors? It could be that your homepage is slow to load, or that your customers aren’t finding what they need immediately. A redesign with clearer, stronger calls to action could improve both your bounce rate and your sales.
5. Ask your customers for feedback. Are they able to find everything they need fast? Do they have any suggestions or think you’re missing any features?
6. Your competitors’ sites are awesome in comparison. Your biz definitely doesn’t take a backseat to the rest of the market — neither should your site.
If you run a business online or off then you understand the importance of having a website and online presence. However, if it’s your first website, or you designed your website yourself then you might have made mistakes. Luckily, a lot of these mistakes are easy to correct.
If you’re relying on your website to drive traffic your way, then you’ll want your website to be a well-oiled machine. Below we highlight the ten mistakes that most beginners make, and what you can do to fix these issues.
1. Lack Of Vision
Your website needs to exist for a definite reason, not simply because you think you should have an online presence. You need to decide upon the purpose of your website before you even begin building.
Your website must have a definite purpose, as every page on your website will work to fulfill this purpose. For example, your website could be used to build authority, source new leads, sell a product or service, give information about your business, and much more.
You’ll want your user to land on your website and immediately know what your website is all about.
2. Rushing To Market
Instead of getting your website up as soon as possible it’s important you take time to research your market first. For example, if you have an older target market you’ll need to make sure your website is easy to read, digest, and navigate.
By having an understanding of your market first you’ll be able to build a website that actually serves them, instead of simply taking up space.
3. Complicated Design
In order to have a successful website it needs to be simple, not flashy. Having an overcomplicated design will only lead to confusion.
The goal of your design should be to create the best possible user experience across your website.
4. Design Is Too Trendy
Trends come and go, but timeless design lasts forever. By building your website on the back of solid design principles you’ll be able to create a website that outlasts certain trends and fads.
Websites that rely on trends will become outdated very quickly.
5. Out-Of-Date Content
If you haven’t updated your content in years then chances are it’s not up to date with your current business, or the latest web standards. If you have older content your site your visitors may assume you’re out of business, or aren’t as innovative as your competition.
If you have a blog make sure you update it on a regular basis, as nothing looks worse than a vacant blog.
6. Poor Quality Photography
Low-quality photography, or outdated stock photography gives your website an amateur feel and won’t do a lot to draw your visitor into your website.
Images can help you build a connection with your audience, but only if they’re aligned with your message and business. Make sure you either hire a professional photographer, or use high-quality stock photos that aren’t cheesy.
7. Having Broken Elements/Links
Every element of your website needs to be working. This means you need to test all of your links and pages, so your users don’t end up with the dreaded 404 page.
You’ll also want to check all of your internal links to make sure you’re not leading your users to a dead end.
8. Poorly Designed Logo
Your logo is a central piece of your branding.
By designing your logo yourself, or getting a cheap logo designed, you won’t do much to further your branding or website. Although your logo is a subtle part of your design it can communicate a lot about your business.
9. Poor Font Choice
Font choice is another subtle element that most business owners neglect. The font you choose needs to compliment your design and increase the readability of your content.
This is when it can be helpful to consult the opinion of a professional designer. But, if you’re choosing your own font choice the simpler font is often the better choice.
10. No Call-To-Action
You must lead your visitors somewhere. A website without a call-to-action is akin to nothing more than a virtual business card. Once you’ve proven yourself valuable to your visitors you need to direct them to take action.
That action can be signing up for your email list, giving your business a call, or a multitude of other options.
Getting your website into tip top shape can take a lot of work. But, it’s time well spent because a well functioning website will help your business grow for the long-term.
Written by: Kevin Wood
Your website is the digital home of your business, often the first page prospective clients land on. It’s time to audit your site to make sure you’re not committing any of these homepage #fails:
1. A clear call to action. If your users ask “what am I supposed to do here?” you’ve already lost their attention.
2. Simple navigation. Follow the KISS rule: keep your menus and top navigation simple! (Because the “KYMATNS rule” doesn’t have quite the same ring to it.) Don’t have too many choices to bewilder users.
3. Less is more. Your users are scanning your homepage for what they need, not cozying up with a cup of tea for a long read. Take a cue from Apple’s minimalist homepage.
4. Know your audience. Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up.
5. Be unique. Don’t break the cardinal rule of branding (and copyright infringement law). It’s important that your audience can tell the difference between you and your competitors.
6. Update often. Keep your site fresh with updates on the regular, and you’ll keep users coming back.
7. Check your ABCs. Spell check, spell check, spell check.