Which Social Media Network Is Right for Your Business?

Wednesday, August 26th, 2015 by HostGator India


Unless you’re a 16-year-old youngster, there’s no reason you need to be on every single social network in existence. Especially if you have limited time and resources.

When it comes to using social networks effectively for business, it’s quality over quantity all the way.

Use this primer to figure out which networks deserve your attention.

Facebook: Great for showcasing your company’s top features and providing a sounding board for customers.

Instagram: Selling to a younger generation? Insta is visual, perfect for sharing photos of food, flowers, and featured products.

Twitter: Use Twitter to generate sales leads, give frequent updates, or interact one-on-one with customers.

Pinterest: Pin when you need to market products to women, or portray a certain lifestyle (ie. travel mags, clothing brands, and health companies).

Google+: Post here to rank higher on Google search, or tap into popular influencers and Google+ communities.

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5 Common Beginner WordPress Mistakes

Wednesday, August 19th, 2015 by HostGator India


WordPress can be a great framework to build your first website with. However, since it’s a platform that has a relatively low barrier to entry a lot of beginners make the same mistakes. In order to avoid frustration in the early stages of your online career it’s important that you avoid these beginner mistakes. In this post I’ll dive into the five most common WordPress mistakes you’ll want to avoid, so you can have a beautiful functioning site, instead of one that screams amateur.

1. Choosing A Poorly Coded Theme

When you’re trying to find the perfect theme for your website you’ll notice there are thousands of themes to choose from. How do you choose the correct theme? Sometimes you might come across a beautiful theme from an unknown developer that has very little reviews. Even if the theme looks great it’s not recommended to use the theme. If you want to use a free theme it’s recommend to choose one from the WordPress approved list of developers. However, the best course of action is to go with a premium theme. These themes might cost you a little money up front. But, with that cost you’ll also receive dedicated support in case anything goes wrong, and a host of upgraded features not available when using free themes.

2. Not Changing The Default Login Information

When you install WordPress you’ll be able to choose your username and password. The best way to prevent your site from being hacked is to use a strong password and username. Simple passwords, like your pets name, are not good enough. The best passwords are those that use a combination of characters, symbols, and uppercase and lowercase letters. You can use a tool like, Passwords Generator to generate a very strong and complex password.

3. Forgetting Basic Page Elements

When you’re building out your website it’s easy to get carried away with all of the cool things you can do. However, it’s important not to neglect common website features. For instance, every website needs a contact page and an about page. Without these elements there won’t be way for people to learn about what you do, or get in touch with you. Make your site beautiful, but don’t forget the basics.

4. Not Changing Your Permalinks

Your site’s permalinks is the link structure of your URL. The default structure for your WordPress site, is usually something like ‘http://www.yourwebsite.com/?p=21′, rather than ‘http://www.yourwebsite.com/first-post’. Luckily, making this change is simple, and it will give your URL’s a more memorable appearance. Once inside your WordPress Dashboard, navigate to Settings>Permalinks. This will open up a window to change your settings. For most websites the fifth option ‘Post name’ will suffice. Check the box, click ‘Save Changes’ and you’re all set.

5. Failing To Use A SEO Plugin

Getting search engine traffic is a crucial aspect of any online business. However, if you’re not optimizing your posts and content properly, you could be missing out on potential traffic. Luckily, there are a lot of plugins that make the process of SEO optimization very simple. All you have to do is install a plugin, such as, Yoast SEO, follow the steps and you’ll be set. WordPress makes it easy to have a beautiful website up and running rather quickly. By avoiding the mistakes above you’ll be able to avoid most beginner pitfalls.

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Create a Logo in No Time With These Apps

Thursday, August 13th, 2015 by HostGator India


Picture Nike without its trademark swoosh. Or McDonald’s without its golden arches. Or Apple without its iconic half-eaten fruit. Can’t, right?

Having a good logo is just as important — if not more important — than nailing the perfect name. Not a visual branding genius? No worries. Let these apps do the hard work:

InstaLogo: Choose from tons of shapes already created by designers and add touches to make yours unique. You can choose a background color and an object (think cloud, apple, cupcake), and then adjust by color, size, and text with dozens of fonts to choose from. When the logo is in perfect shape, just hit “I’m done,” and the image will save on your smart phone’s camera roll.

Color Viewfinder: This app replicates colors you see in the real world so you can find — and use — inspiration from anywhere. Just take a photo of a color or a group of colors that inspires you, upload, and the app creates a personal color palette.

SketchUp: Get your 3-D glasses ready. If your logo’s complete but something’s not quite right, why not move to the third dimension? Upload your image an use “line” and “arc” tools to trace over it. Then, select the “pull” tool to see your logo transform

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Let Your Website Shine with these 7 Quick Steps

Friday, August 7th, 2015 by HostGator India


Your website is the digital home of your business, often the first page prospective clients land on. It’s time to audit your site to make sure you’re not committing any of these homepage #fails:

1. A clear call to action. If your users ask “what am I supposed to do here?” you’ve already lost their attention.

2. Simple navigation. Follow the KISS rule: keep your menus and top navigation simple! (Because the “KYMATNS rule” doesn’t have quite the same ring to it.) Don’t have too many choices to bewilder users.

3. Less is more. Your users are scanning your homepage for what they need, not cozying up with a cup of tea for a long read. Take a cue from Apple’s minimalist homepage.

4. Know your audience. Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up.

5. Be unique. Don’t break the cardinal rule of branding (and copyright infringement law). It’s important that your audience can tell the difference between you and your competitors.

6. Update often. Keep your site fresh with updates on the regular, and you’ll keep users coming back.

7. Check your ABCs. Spell check, spell check, spell check.

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