A new ecommerce site shows up and the first thing it needs to do is assure users that it’s safe to transact. Online shoppers (for obvious reasons), are super weary of transacting with new/unheard websites. To address this, every ecommerce site places tags/padlocks and other information to assure their customers that shopping here is safe. But is it?
A couple weeks ago, Google announced that it’s going pick up the tab to make browsing a whole lot safer. It implemented a new update to Chrome that actively marks a website as ‘Secure’ or ‘Not Secure’, as the case may be. Chrome does this by checking if a website that collects passwords or financial information is using HTTPS connection or just plain HTTP. If the connection is not over HTTPS then the site is tagged as ‘Not Secure’. Simple, yet effective.
Data acquired by Google suggests that over 50% of all desktop page loads are now served over HTTPS. This means more than half the web has been secured using SSL certificates. Google plans on pushing further updates to this and label pages as ‘Not Secure’ even while browsing in Incognito Mode.
This is a huge step towards securing the web in our opinion and we totally support creating a safer web. We suggest that if you’re an ecommerce website or if your users are required to sign up on you site, you go ahead and get yourself a SSL certificate asap and let your users know that you’ve got them covered.
That’s it! Easy Peasy isn’t it.