The Best Converting Ad Sizes According to Google

Tuesday, January 12th, 2016 by HostGator India

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When it comes to building a website, the most valuable component of its design will always be the ad placements.

These are the spots that you can offer to an advertiser as space to display their promotions, and in return make your site profitable — the ultimate goal of every digital nook and cranny on the internet.

But with tons of size options to choose from and limited space on your page, you have to narrow down your offerings. Below, explore a breakdown of Google’s guide to the top performing ad sizes.

300×250 Medium Rectangle

A rectangle to fit any need. This size can carry text ads, display ads, and mobile text and display ads, putting it right at the very top of the list.

336×280 Large Rectangle

According to Google, this size often has more ad inventory from advertisers, boosting profits when both text and image ads are enabled.

728×90 Leaderboard

This long, skinny size fits best at the top of an article or forum site.

300×600 Half Page

This size is preferred by advertisers with larger images to display, and is one of the fastest growing ad sizes by impressions.

320×100 Large Mobile Banner

This one offers twice the height of a standard mobile leaderboard. More room = more money.

Try these sizes and prepare your bank account for some good cash inflow 😉

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Get These 3 Plugins To Secure Your WordPress Site

Thursday, November 19th, 2015 by HostGator India

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WordPress is home to hundreds of millions of bloggers, the idea that it wouldn’t be a huge target for hackers is nothing short of ignorant. WordPress is constantly being targeted by both low-profile and high-profile security pentesters who may want to exploit the platform for either personal benefit, or for getting an official reward, though the latter is rarely the case. If you own a WordPress site then these facts might send a shiver down your spine but not if you’re secured. You can secure your website the hard way or you can do it the easy way with the help of a security plugin. We’ve found not one but three capable security plugins that will protect your site like a vault.

1. Sucuri Security: Sucuri is a well-known and established name in the world of WordPress (and general web) security. The Sucuri Security plugin has been built to reflect the latest developments in web security, so as to ensure that all WordPress bloggers have their blogs safe and secure. Sucuri plugin will help you to monitor the activity of your logs and outline potential security risks, the plugin comes equipped with a versatile malware scanner that will remove any malware on daily basis, on top of that it will integrate a number of security practices that will make it next to impossible for hackers to break into your blog. Click here to download Sucuri.

2. BulletProof Security: BulletProof is very likely to be the most sophisticated WordPress security plugin, with an amount of features that no other plugin has been able to match, and most likely never will. Is this a good thing? Well, it depends. The BulletProof Security plugin does a lot of things besides securing your WordPress blog, it will help you optimize your sites performance, and you will be able to take advantage of features such as .htaccess security, database backup security, and security precautions for all logged-in users. (Cookie based.) It’s highly recommended that you spend some time reading the full list of features on the official plugin page, and decide for yourself whether this plugin is something you’d like to work with. Click here to download BulletProof.

3. Wordfence Security: The first thing Wordfence will do after you install the plugin, is to instantly check your site against possible malware threats. The way Wordfence does it, is that it takes the official WordPress source-code and checks it against your own current version on the server, including for themes and plugins. The output is a list of potential threats which you can then terminate, so you don’t have to worry about custom plugin and theme changes being classified as threats. This security plugin will not only make your site significantly faster, you will also be pleased to know that the plugin is open-source and anyone can contribute to its success. Click here to download Wordfence.

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Top 10 Beginner Website Mistakes To Avoid

Friday, November 13th, 2015 by HostGator India

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If you run a business online or off then you understand the importance of having a website and online presence. However, if it’s your first website, or you designed your website yourself then you might have made mistakes. Luckily, a lot of these mistakes are easy to correct.

If you’re relying on your website to drive traffic your way, then you’ll want your website to be a well-oiled machine. Below we highlight the ten mistakes that most beginners make, and what you can do to fix these issues.

 

1. Lack Of Vision

Your website needs to exist for a definite reason, not simply because you think you should have an online presence. You need to decide upon the purpose of your website before you even begin building.

Your website must have a definite purpose, as every page on your website will work to fulfill this purpose. For example, your website could be used to build authority, source new leads, sell a product or service, give information about your business, and much more.

You’ll want your user to land on your website and immediately know what your website is all about.

 

2. Rushing To Market

Instead of getting your website up as soon as possible it’s important you take time to research your market first. For example, if you have an older target market you’ll need to make sure your website is easy to read, digest, and navigate.

By having an understanding of your market first you’ll be able to build a website that actually serves them, instead of simply taking up space.

 

3. Complicated Design

In order to have a successful website it needs to be simple, not flashy. Having an overcomplicated design will only lead to confusion.

The goal of your design should be to create the best possible user experience across your website.

 

4. Design Is Too Trendy

Trends come and go, but timeless design lasts forever. By building your website on the back of solid design principles you’ll be able to create a website that outlasts certain trends and fads.

Websites that rely on trends will become outdated very quickly.

 

5. Out-Of-Date Content

If you haven’t updated your content in years then chances are it’s not up to date with your current business, or the latest web standards. If you have older content your site your visitors may assume you’re out of business, or aren’t as innovative as your competition.

If you have a blog make sure you update it on a regular basis, as nothing looks worse than a vacant blog.

 

6. Poor Quality Photography

Low-quality photography, or outdated stock photography gives your website an amateur feel and won’t do a lot to draw your visitor into your website.

Images can help you build a connection with your audience, but only if they’re aligned with your message and business. Make sure you either hire a professional photographer, or use high-quality stock photos that aren’t cheesy.

 

7. Having Broken Elements/Links

Every element of your website needs to be working. This means you need to test all of your links and pages, so your users don’t end up with the dreaded 404 page.

You’ll also want to check all of your internal links to make sure you’re not leading your users to a dead end.

 

8. Poorly Designed Logo

Your logo is a central piece of your branding.

By designing your logo yourself, or getting a cheap logo designed, you won’t do much to further your branding or website. Although your logo is a subtle part of your design it can communicate a lot about your business.

 

9. Poor Font Choice

Font choice is another subtle element that most business owners neglect. The font you choose needs to compliment your design and increase the readability of your content.

This is when it can be helpful to consult the opinion of a professional designer. But, if you’re choosing your own font choice the simpler font is often the better choice.

 

10. No Call-To-Action

You must lead your visitors somewhere. A website without a call-to-action is akin to nothing more than a virtual business card. Once you’ve proven yourself valuable to your visitors you need to direct them to take action.

That action can be signing up for your email list, giving your business a call, or a multitude of other options.

Getting your website into tip top shape can take a lot of work. But, it’s time well spent because a well functioning website will help your business grow for the long-term.

Written by: Kevin Wood

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Journey of Flipkart – An Infographic

Tuesday, October 27th, 2015 by HostGator India

From selling books out of a 2 Bedroom flat to making 8 million shipments/month, Flipkart has grown to become one of the most successful e-commerce websites in India. They’ve constantly evolved over the years and have become market favorites. Here’s an Infographic from Indian Biz Party, showing Flipkart’s special journey.

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