How to create your Dream Blog

Thursday, February 26th, 2015 by HostGator India

We’re hoping that our previous article got you convinced on kick-starting your blog. If so, you’ve taken the first step. And as they say deciding is the hardest part, with our help it’s going to be smooth sailing from now on.

Why does your Business need a Blog?

Tuesday, February 17th, 2015 by HostGator India

The world around us is changing and at a pace that is nothing short of scary. The Darwinian principle is more applicable to world of business than it has ever been. Everyone is scurrying to be different, to be ahead of the curve trying to figure out a way to attract new customers and keep the old ones coming back. Cheap tricks don’t work anymore, price is no longer an advantage, your competition will run the same discounts if not better when you run them. So what do you do? how do you survive? the answer is by adding value to your customer. Marketing geniuses have said, “people don’t buy products, they buy value”. This theory is proven exponentially accurate in today’s times, customers prefer companies that can add value to them not just by the products they sell but by giving more than that, by sharing insights, knowledge, tips and tricks and making life a little more easier for them. Content marketing is the new sales tool used by every big company to add this value to it’s customers. And when it comes to content marketing the biggest weapon a business has is it’s blog. It feeds in to your Social Media efforts and opens an amazing line of communication with your customers. Below is a list of our top reasons why your business needs a blog:

12 Web Design Blunders to Avoid

Wednesday, February 4th, 2015 by HostGator India

Being a web designer in todays times can be a tough task. Expectations are high and time is always against you. This makes for a perfect recipe for design blunders. In one of our previous articles, we’ve talked about tips to churn out awesome designs and we think it’s prudent we talk about things to avoid while designing a website. Also, may we point out, not only will this make your site look better but also improve customer conversions. So without wasting much of your time lets begin:

Infographic: The ROI of Great Web Design

Friday, January 30th, 2015 by HostGator India

It’s really important to understand the return on investment (ROI) for all aspects of your business. The reason is very simple, if you aren’t making money because of a certain thing, then you may be likely losing money as a result of it. Speaking of which, there is a high possibility that you’re losing out on your ROI due to a bad web design. Confused? Don’t worry, this Infographic will explain how and why Great Web Design can positively influence your ROI.