Your website is a very important part of your business. It gives users a platform to learn about you, to interact with you and to make use of your services or buy your products. Keeping the user on your site requires the content to be catchy, appealing and relatable.
Let’s have a look at how you can work on content to increase the readers of your website.
1. Write an effective headline
Your headline has the power to impress your reader in the first few seconds of them visiting your site. Keep it short and precise yet bold and capable of creating curiosity. It should be enough to convey the point of the content. Catchy phrases are always a win. Brownie points if your keywords can make it into the headline.
2. Don’t overdo keywords in your content
Very often, you can annoy your readers by over using certain keywords in your content. We live in the 21st century where almost everyone who can read is aware of SEO and keyword placement. Ensure keywords enter where they fit in generally and not just to increase the number of viewers on your website.
3. Write an Author Bio
One should include an author bio in all blogs and articles. Readers can trust your content if they trust the source or the author. Name, designation and a little background helps in creating this trust between the content writer and the reader.
4. Use images and illustrations
Images help enhance your content. Readers like to have a visual representation of the content they’re reading as it can get very monotonous otherwise. Illustrations help when you’re trying to explain a process or a way of doing something.
5. Use headers and bullet points
Would you read this blog post if it weren’t split into 10 subheaders? Bullet points and sub -headings give users a very systematic and organized way of reading your content. They can also refer to it pointwise while sharing or talking about it in comments. Sub headed content always wins over long paragraphs of content.
6. Make use of writing tools
There are a number of writing tools available online that help you with your content. Examples are Grammarly and Copyscape who help you with grammar corrections and plagiarism checks respectively. You definitely don’t want to infuriate a grammar nazi who visits your site which is why it is important to keep your content in check.
7. Update your site regularly
You can retain your readers by updating your content frequently. If you lose the flow of content, your readers have the chance to find another site for the same content and with the number of competitors in every industry, it would be foolish to assume that you are irreplaceable.
8. Call to action links
Include hyperlinks to other tabs or blog posts on your site. This generates more traffic on your own pages and can increase session time on your site. It is easy to monitor traffic that comes from those clicking links through your content and hence content analysis can be done more efficiently.
9. Keep an eye on statistics
If your site has a high bounce rate, it could mean that your content isn’t good enough to keep readers glued. Keeping an eye on statistics can help guide your content and analyse its impact on your readers too. Use this information to modify your content accordingly.
10. Write shareable content
It is important that your content is considered as shareable to your target audience. Information that is relevant to current affairs, content that reminds people of their friends or family or anything that is helpful and relatable is often shared. Include social media buttons on your site so that sharing is an easy task.
In conclusion, content is king, and if your content goes hand in hand with SEO, the number of clicks on your article will eventually increase.Content Writing and SEO is a continuous process, keep learning as you go and explore newer tricks and technologies in the field. There are a number of them available online if you know how to look for them.
Further, if you have more tips and tricks to boost reader engagement, do comment and let us know.
Here at HostGator, the word “unlimited” just expanded in scope. In keeping with our goal to always provide the best service and products in the industry, it is with great pleasure that we now introduce our new cloud hosting platform.
We are able to offer our customers increased reliability, scalability and performance while still giving them full access to the cPanel features they know and love, in the cloud! Built on pooled compute and storage resources with features that allow us to respond quickly and easily to any hardware issues that arise, our cloud platform also includes a fully-redundant storage array with three copies of your data mirrored to ensure optimum data integrity.
Our new cloud platform natively integrates automatic caching of static content to ensure lightning-fast page load speeds. If more compute resources are needed to serve up the dynamic content, a click of a button can scale up to 8 cores and 8GB RAM via the Server Performance Dashboard. This is up to 4x more than what some competitors offers.
In addition, customers now have access to an Intuitive Performance Dashboard which provides real time metrics on page download speed, server uptime, visitor information, and resource utilization.
All of the features of our classic Baby, Hatchling and Business plans are also included in the cloud packages, with the additional benefits outlined above. Transferring from Shared to Cloud is snap, simply contact our team to assist with the transfer after the order is purchased.
Allows you to host a single domain, while maintaining the unlimited sub and park domain capabilities enjoyed by the classed Shared Hatchling. Dual core CPU unit and 2 GB of RAM are available, with unmetered bandwidth and unmetered storage.
Hosting for unlimited domains, along with an increase in CPU (up to quad core), and 4 GB of RAM. Bandwidth and storage are both unmetered.
Maintains the unlimited domains, addon domains and parked domains, while increasing the CPU up to 6 cores, with 6 GB of RAM. A private SSL is also included for eCommerce purposes. All of the plans include fully integrated local caching.
Your business doesn’t need an identity crisis or a re-branding moment to earn a slick new redesign.
In fact, chances are your company’s website is due for a makeover. (Who doesn’t want a little face-lift?)
Here are 5 worthy reasons to (at least partially) redo your site:
1. Your site isn’t mobile-friendly. If your site isn’t device-friendly, you needed a redesign last year. Internet usage on mobile has long surpassed that of desktops, so this is a big one! Unsure if your site is optimized for mobile? See if it passes Google’s Mobile-Friendly Test.
2. You’re adding new functionality (or killing old ones). Things like an opt-in box, blog, and e-commerce call for a redesign to ensure that everything flows seamlessly throughout the site. Likewise, some social buttons or “trendy” widgets can make your site look dated. A simple redesign to clean up obsolete tools is never a bad idea.
3. Your site is hard to update. Especially if you need a developer to add new content (and Google loves content!), what you really need is a site platform with an easy-to-use content management system. WordPress, Drupal or Joomla! are good places to start.
4. Your site isn’t converting. Is Google Analytics telling you you’re losing visitors? It could be that your homepage is slow to load, or that your customers aren’t finding what they need immediately. A redesign with clearer, stronger calls to action could improve both your bounce rate and your sales.
5. Ask your customers for feedback. Are they able to find everything they need fast? Do they have any suggestions or think you’re missing any features?
6. Your competitors’ sites are awesome in comparison. Your biz definitely doesn’t take a backseat to the rest of the market — neither should your site.
If you run a business online or off then you understand the importance of having a website and online presence. However, if it’s your first website, or you designed your website yourself then you might have made mistakes. Luckily, a lot of these mistakes are easy to correct.
If you’re relying on your website to drive traffic your way, then you’ll want your website to be a well-oiled machine. Below we highlight the ten mistakes that most beginners make, and what you can do to fix these issues.
1. Lack Of Vision
Your website needs to exist for a definite reason, not simply because you think you should have an online presence. You need to decide upon the purpose of your website before you even begin building.
Your website must have a definite purpose, as every page on your website will work to fulfill this purpose. For example, your website could be used to build authority, source new leads, sell a product or service, give information about your business, and much more.
You’ll want your user to land on your website and immediately know what your website is all about.
2. Rushing To Market
Instead of getting your website up as soon as possible it’s important you take time to research your market first. For example, if you have an older target market you’ll need to make sure your website is easy to read, digest, and navigate.
By having an understanding of your market first you’ll be able to build a website that actually serves them, instead of simply taking up space.
3. Complicated Design
In order to have a successful website it needs to be simple, not flashy. Having an overcomplicated design will only lead to confusion.
The goal of your design should be to create the best possible user experience across your website.
4. Design Is Too Trendy
Trends come and go, but timeless design lasts forever. By building your website on the back of solid design principles you’ll be able to create a website that outlasts certain trends and fads.
Websites that rely on trends will become outdated very quickly.
5. Out-Of-Date Content
If you haven’t updated your content in years then chances are it’s not up to date with your current business, or the latest web standards. If you have older content your site your visitors may assume you’re out of business, or aren’t as innovative as your competition.
If you have a blog make sure you update it on a regular basis, as nothing looks worse than a vacant blog.
6. Poor Quality Photography
Low-quality photography, or outdated stock photography gives your website an amateur feel and won’t do a lot to draw your visitor into your website.
Images can help you build a connection with your audience, but only if they’re aligned with your message and business. Make sure you either hire a professional photographer, or use high-quality stock photos that aren’t cheesy.
7. Having Broken Elements/Links
Every element of your website needs to be working. This means you need to test all of your links and pages, so your users don’t end up with the dreaded 404 page.
You’ll also want to check all of your internal links to make sure you’re not leading your users to a dead end.
8. Poorly Designed Logo
Your logo is a central piece of your branding.
By designing your logo yourself, or getting a cheap logo designed, you won’t do much to further your branding or website. Although your logo is a subtle part of your design it can communicate a lot about your business.
9. Poor Font Choice
Font choice is another subtle element that most business owners neglect. The font you choose needs to compliment your design and increase the readability of your content.
This is when it can be helpful to consult the opinion of a professional designer. But, if you’re choosing your own font choice the simpler font is often the better choice.
10. No Call-To-Action
You must lead your visitors somewhere. A website without a call-to-action is akin to nothing more than a virtual business card. Once you’ve proven yourself valuable to your visitors you need to direct them to take action.
That action can be signing up for your email list, giving your business a call, or a multitude of other options.
Getting your website into tip top shape can take a lot of work. But, it’s time well spent because a well functioning website will help your business grow for the long-term.
Written by: Kevin Wood