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5 Startups to watch out for in 2017

Wednesday, June 21st, 2017 by HostGator India

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Once in our lifetime, we all get that ‘eureka’ moment. Some of them let it pass and continue with their mundane 9 to 5 because it’s ‘oh-so-comfortable’. But some of them go after it with all they’ve got because staying in their comfort zone is not really their thing. These are the kind of people that eventually win over our trust and build successful startups.
Here are stories of five successful startups that evolved from a eureka moment.

Maid: A smart oven that will cook for you & prompt you to workout
Maid, a multifunctional oven created by Sabarish Prakash and his friends makes cooking a lot easier and fun. It consists of a recipe database, connected via Wi-Fi. The product can be controlled via voice, touch or gesture. It also has a personalisation engine that can learn a user’s cooking habits and calorie needs and suggest recipes based on them. What is its most unique feature, you may ask? It prompts you to workout or go for a walk based on the calories you consumed.

Staqu – (AI) driven solution for ecommerce companies
Staqu, a Gurugram based company that recently received funding from Indian Angel Network in June, is all set to hit the big league in India. With the concept of simplifying the online search for customers, Staqu helps users search for products using images rather than words. “70% of all online data comprises of visuals, so if a user is looking for a particular print, she should be able to upload a picture and find similar products,” says Atul Rai, the founder of Staqu. This application can be easily integrated into the search technology of e-commerce companies.

FreshMenu – Online food delivery
Why travel places to relish your favourite cuisine, when this new Indian food-tech startup brings you a daily-changing international menu? That’s right! FreshMenu, a Bengaluru-based startup, brings chef made meals, inspired by cuisines from across the world. Founder Rashmi Dagga, an IIM-A alumnus who set up the company in 2014, says the company registered 3x growth in the number of orders in 2016. Backed by LightSpeed Ventures and Zodius Capital, the company plans to increase its product catalogue as well as expand to Hyderabad and Pune.

Myra – Online Pharmacy
With the idea to create a positive impact on the lives of people who are ill, old or who need access to Medicare, this online pharmacy delivers medicines at home in an hour. Since its inception in 2016, Myra has managed to build a client base of about 10,000 customers in Bengaluru.

Trupay – Make and accept payments without the help of a computer or a smartphone
Being one of the first few companies in India to offer Immediate Payment Service (IMPS), Trupay stands out as a convenient solution for all payment needs. The application plans to make life easier by combining modern technology and user interface design. Founded by Rahul Gochhwal, Narender Kumar, Vivek Lohcheb, Trupay’s unique concept is to eliminate the intermediaries between you and your bank by integrating the app through UPI.

If we’ve missed out on any successful startups stories that you know of, please do share them with us in the comments below.

Browsing A Safer Web: A Google Update

Wednesday, February 22nd, 2017 by HostGator India

A new ecommerce site shows up and the first thing it needs to do is assure users that it’s safe to transact. Online shoppers (for obvious reasons), are super weary of transacting with new/unheard websites. To address this, every ecommerce site places tags/padlocks and other information to assure their customers that shopping here is safe. But is it?

A couple weeks ago, Google announced that it’s going pick up the tab to make browsing a whole lot safer. It implemented a new update to Chrome that actively marks a website as ‘Secure’ or ‘Not Secure’, as the case may be. Chrome does this by checking if a website that collects passwords or financial information is using HTTPS connection or just plain HTTP. If the connection is not over HTTPS then the site is tagged as ‘Not Secure’. Simple, yet effective.

Data acquired by Google suggests that over 50% of all desktop page loads are now served over HTTPS. This means more than half the web has been secured using SSL certificates. Google plans on pushing further updates to this and label pages as ‘Not Secure’ even while browsing in Incognito Mode.

This is a huge step towards securing the web in our opinion and we totally support creating a safer web. We suggest that if you’re an ecommerce website or if your users are required to sign up on you site, you go ahead and get yourself a SSL certificate asap and let your users know that you’ve got them covered.

We’ve even created this quick checklist for you to get moving.
1. Get SSL
2. Generate Private/Public Key
3. Enroll your certificate with the provider
4. Upload it
5. Install it

That’s it! Easy Peasy isn’t it.