Startup & Business

10 Ways to Boost Reader Engagement on Your Website

Monday, July 17th, 2017 by HostGator India

10 Ways to Boost Reader Engagement on Your Website
Your website is a very important part of your business. It gives users a platform to learn about you, to interact with you and to make use of your services or buy your products. Keeping the user on your site requires the content to be catchy, appealing and relatable.

Let’s have a look at how you can work on content to increase the readers of your website.

1. Write an effective headline
Your headline has the power to impress your reader in the first few seconds of them visiting your site. Keep it short and precise yet bold and capable of creating curiosity. It should be enough to convey the point of the content. Catchy phrases are always a win. Brownie points if your keywords can make it into the headline.

2. Don’t overdo keywords in your content
Very often, you can annoy your readers by over using certain keywords in your content. We live in the 21st century where almost everyone who can read is aware of SEO and keyword placement. Ensure keywords enter where they fit in generally and not just to increase the number of viewers on your website.

3. Write an Author Bio
One should include an author bio in all blogs and articles. Readers can trust your content if they trust the source or the author. Name, designation and a little background helps in creating this trust between the content writer and the reader.

4. Use images and illustrations
Images help enhance your content. Readers like to have a visual representation of the content they’re reading as it can get very monotonous otherwise. Illustrations help when you’re trying to explain a process or a way of doing something.

5. Use headers and bullet points
Would you read this blog post if it weren’t split into 10 subheaders? Bullet points and sub -headings give users a very systematic and organized way of reading your content. They can also refer to it pointwise while sharing or talking about it in comments. Sub headed content always wins over long paragraphs of content.

6. Make use of writing tools
There are a number of writing tools available online that help you with your content. Examples are Grammarly and Copyscape who help you with grammar corrections and plagiarism checks respectively. You definitely don’t want to infuriate a grammar nazi who visits your site which is why it is important to keep your content in check.

7. Update your site regularly
You can retain your readers by updating your content frequently. If you lose the flow of content, your readers have the chance to find another site for the same content and with the number of competitors in every industry, it would be foolish to assume that you are irreplaceable.

8. Call to action links
Include hyperlinks to other tabs or blog posts on your site. This generates more traffic on your own pages and can increase session time on your site. It is easy to monitor traffic that comes from those clicking links through your content and hence content analysis can be done more efficiently.
9. Keep an eye on statistics
If your site has a high bounce rate, it could mean that your content isn’t good enough to keep readers glued. Keeping an eye on statistics can help guide your content and analyse its impact on your readers too. Use this information to modify your content accordingly.

10. Write shareable content
It is important that your content is considered as shareable to your target audience. Information that is relevant to current affairs, content that reminds people of their friends or family or anything that is helpful and relatable is often shared. Include social media buttons on your site so that sharing is an easy task.

In conclusion, content is king, and if your content goes hand in hand with SEO, the number of clicks on your article will eventually increase.Content Writing and SEO is a continuous process, keep learning as you go and explore newer tricks and technologies in the field. There are a number of them available online if you know how to look for them.

Further, if you have more tips and tricks to boost reader engagement, do comment and let us know.

The Best Converting Ad Sizes According to Google

Tuesday, January 12th, 2016 by HostGator India

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When it comes to building a website, the most valuable component of its design will always be the ad placements.

These are the spots that you can offer to an advertiser as space to display their promotions, and in return make your site profitable — the ultimate goal of every digital nook and cranny on the internet.

But with tons of size options to choose from and limited space on your page, you have to narrow down your offerings. Below, explore a breakdown of Google’s guide to the top performing ad sizes.

300×250 Medium Rectangle

A rectangle to fit any need. This size can carry text ads, display ads, and mobile text and display ads, putting it right at the very top of the list.

336×280 Large Rectangle

According to Google, this size often has more ad inventory from advertisers, boosting profits when both text and image ads are enabled.

728×90 Leaderboard

This long, skinny size fits best at the top of an article or forum site.

300×600 Half Page

This size is preferred by advertisers with larger images to display, and is one of the fastest growing ad sizes by impressions.

320×100 Large Mobile Banner

This one offers twice the height of a standard mobile leaderboard. More room = more money.

Try these sizes and prepare your bank account for some good cash inflow 😉

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Get These 3 Plugins To Secure Your WordPress Site

Thursday, November 19th, 2015 by HostGator India

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WordPress is home to hundreds of millions of bloggers, the idea that it wouldn’t be a huge target for hackers is nothing short of ignorant. WordPress is constantly being targeted by both low-profile and high-profile security pentesters who may want to exploit the platform for either personal benefit, or for getting an official reward, though the latter is rarely the case. If you own a WordPress site then these facts might send a shiver down your spine but not if you’re secured. You can secure your website the hard way or you can do it the easy way with the help of a security plugin. We’ve found not one but three capable security plugins that will protect your site like a vault.

1. Sucuri Security: Sucuri is a well-known and established name in the world of WordPress (and general web) security. The Sucuri Security plugin has been built to reflect the latest developments in web security, so as to ensure that all WordPress bloggers have their blogs safe and secure. Sucuri plugin will help you to monitor the activity of your logs and outline potential security risks, the plugin comes equipped with a versatile malware scanner that will remove any malware on daily basis, on top of that it will integrate a number of security practices that will make it next to impossible for hackers to break into your blog. Click here to download Sucuri.

2. BulletProof Security: BulletProof is very likely to be the most sophisticated WordPress security plugin, with an amount of features that no other plugin has been able to match, and most likely never will. Is this a good thing? Well, it depends. The BulletProof Security plugin does a lot of things besides securing your WordPress blog, it will help you optimize your sites performance, and you will be able to take advantage of features such as .htaccess security, database backup security, and security precautions for all logged-in users. (Cookie based.) It’s highly recommended that you spend some time reading the full list of features on the official plugin page, and decide for yourself whether this plugin is something you’d like to work with. Click here to download BulletProof.

3. Wordfence Security: The first thing Wordfence will do after you install the plugin, is to instantly check your site against possible malware threats. The way Wordfence does it, is that it takes the official WordPress source-code and checks it against your own current version on the server, including for themes and plugins. The output is a list of potential threats which you can then terminate, so you don’t have to worry about custom plugin and theme changes being classified as threats. This security plugin will not only make your site significantly faster, you will also be pleased to know that the plugin is open-source and anyone can contribute to its success. Click here to download Wordfence.

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You’re Branding Is All Wrong, Here’s What To Do About It

Friday, September 18th, 2015 by HostGator India

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Having a consistent and clear brand will help you build a business that lasts for the long-term. At the core of your branding should be a connection between you and your customer. The role of your brand is to communicate your value to your customer in the clearest manner possible.

Only by understanding your customer can you truly create a brand that lasts. Most companies go about branding from the opposite approach and end up with a brand that speaks to no one. Below you’ll find some of the most common branding mistakes and what you can do to fix them.

1. Trusting Instinct Alone

It’s easy to fall in love with your business idea. But, if it isn’t serving anyone, or no one is going to buy what you’re offering. Then it’s better left as a hobby than an actual business.

Instead of focusing on building your brand identity and other activities to solidify your brand you should be talking with actual customers to verify your idea and uncover their needs. Only then does it make sense to invest more time into your project.

After all, by going of instinct alone you’re essentially flying blind and will have no idea if anyone even wants what you’re offering until it hits the market.

2. Little To No Engagement or Feedback

Like we mentioned above, if you’re relying directly on the assumptions you have about your target market you’re going to have a difficult time nurturing a brand over the long-run.

The best brands speak directly to their target market’s needs and nothing more. Acting on instinct alone puts you at risk for attempting to raise awareness around your brand for years, with nothing to show for it.

A better route is to find people in your target market, or people who already interact with your company and ask them some of the following questions:

  • How would you feel if your product or service ceased to exist?
  • What alternatives to your product or service would you use instead?
  • Why do you choose to work with us over our competitors?
  • How can we improve our offerings to serve you in deeper ways?

By working with these answers you’ll be able to better refine your brand (if you have an existing company), and figure out how to position your offers to your fans in a more compelling and attractive manner.

3. Being Consistent

When you have a stable brand it can be tempting to change up subtle elements of your brand just for fun.

Although most brands go through design overhauls and image shifts over time they’re usually structured and thought out.

However, even subtle inconsistencies within your logo, colors, and messaging can throw off your users and start to erode your trust. Make sure you keep an eye on brand consistency, once you’ve developed a strong brand and don’t stray from what you’ve created.

Brands aren’t built overnight. The take consistent time, effort, work and refinement. However, by taking the time to incorporate feedback, and consistently engineering your brand towards service you’ll build a brand that works for you, instead of against you.

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