While you were busy creating the next post for your personal or Business Facebook page, Facebook quietly launched ‘Audience Optimization’ – a feature that’s going to change the way you ‘organically’ reach your audience.
Facebook states that: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”
Facebook has started rolling out the new feature to most of the pages but just in case you can’t see it then you can activate it from the settings menu. If you can’t see the option within the settings menu then you will just need to wait a little longer for the feature to be activated on your page. (Our bet is that it won’t take long 😉 )
News Feed Targeting
By using this option you can make sure to reach a certain set of your audience that match your criteria. For example, if you have a blog post that is specifically written for web designers then you can specify it in the options here and Facebook will show the post to relevant people. This means your chances of engagement with the right audience will improve immensely. You can target your posts as per Interests, Age, Gender and Locations using this option.
You can exclude a certain set of audience by using this option. Comes really handy when you want to reach a larger section of your audience while excluding a few.
If you’ve made the post using the Audience Optimization feature then you will get a detailed insights of the audience that have interacted with the post. You can study the insights to improve your future post and targeting.
We’ve got to be honest, we’ve not really tested the feature yet but sources say that this feature has resulted in better engagement rates. This is good news for all brands and social media managers 🙂
Have you tested this new feature yet? If yes then do share your experiences in the comments section below.