The Best Converting Ad Sizes According to Google

Tuesday, January 12th, 2016 by HostGator India

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When it comes to building a website, the most valuable component of its design will always be the ad placements.

These are the spots that you can offer to an advertiser as space to display their promotions, and in return make your site profitable — the ultimate goal of every digital nook and cranny on the internet.

But with tons of size options to choose from and limited space on your page, you have to narrow down your offerings. Below, explore a breakdown of Google’s guide to the top performing ad sizes.

300×250 Medium Rectangle

A rectangle to fit any need. This size can carry text ads, display ads, and mobile text and display ads, putting it right at the very top of the list.

336×280 Large Rectangle

According to Google, this size often has more ad inventory from advertisers, boosting profits when both text and image ads are enabled.

728×90 Leaderboard

This long, skinny size fits best at the top of an article or forum site.

300×600 Half Page

This size is preferred by advertisers with larger images to display, and is one of the fastest growing ad sizes by impressions.

320×100 Large Mobile Banner

This one offers twice the height of a standard mobile leaderboard. More room = more money.

Try these sizes and prepare your bank account for some good cash inflow 😉

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One Response to The Best Converting Ad Sizes According to Google

  1. Ad size that you have mentioned are Good for Blog’s on Micro niche. But, people today are more educated. Do you believe next generation would click on Ads?

    I feel Banner Ads will no longer be more effective.

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