Snappy

Gator Crossing

The Official HostGator Company Blog!

Dragonfly

Introducing “Cloud Hosting” on HostGator

Written by hgindia

Wednesday, April 6th, 2016

HG_Banners_1200x628_v1

 

 

Here at HostGator, the word “unlimited” just expanded in scope. In keeping with our goal to always provide the best service and products in the industry, it is with great pleasure that we now introduce our new cloud hosting platform.

 

We are able to offer our customers increased reliability, scalability and performance while still giving them full access to the cPanel features they know and love, in the cloud! Built on pooled compute and storage resources with features that allow us to respond quickly and easily to any hardware issues that arise, our cloud platform also includes a fully-redundant storage array with three copies of your data mirrored to ensure optimum data integrity.

 

Our new cloud platform natively integrates automatic caching of static content to ensure lightning-fast page load speeds. If more compute resources are needed to serve up the dynamic content, a click of a button can scale up to 8 cores and 8GB RAM via the Server Performance Dashboard. This is up to 4x more than what some competitors offers.

 

In addition, customers now have access to an Intuitive Performance Dashboard which provides real time metrics on page download speed, server uptime, visitor information, and resource utilization.

13e17f4018c50c85abe592569b5f1a10       d1198614c8631aed9f66a798dc85ae25

 

All of the features of our classic Baby, Hatchling and Business plans are also included in the cloud packages, with the additional benefits outlined above. Transferring from Shared to Cloud is snap, simply contact our team to assist with the transfer after the order is purchased.

 

Capture

 

 

Hatchling Cloud

Allows you to host a single domain, while maintaining the unlimited sub and park domain capabilities enjoyed by the classed Shared Hatchling. Dual core CPU unit and 2 GB of RAM are available, with unmetered bandwidth and unmetered storage.

Baby Cloud

Hosting for unlimited domains, along with an increase in CPU (up to quad core), and 4 GB of RAM. Bandwidth and storage are both unmetered.

Business Cloud

Maintains the unlimited domains, addon domains and parked domains, while increasing the CPU up to 6 cores, with 6 GB of RAM. A private SSL is also included for eCommerce purposes. All of the plans include fully integrated local caching.

We’re very pleased to be launching your websites into the cloud! If you have any questions about the new product, please feel free to contact us at any time.

It May Be Time for a Site Redesign If…

Written by hgindia

Friday, February 5th, 2016

website_redesign

Your business doesn’t need an identity crisis or a re-branding moment to earn a slick new redesign.

In fact, chances are your company’s website is due for a makeover. (Who doesn’t want a little face-lift?)

Here are 5 worthy reasons to (at least partially) redo your site:

1. Your site isn’t mobile-friendly. If your site isn’t device-friendly, you needed a redesign last year. Internet usage on mobile has long surpassed that of desktops, so this is a big one! Unsure if your site is optimized for mobile? See if it passes Google’s Mobile-Friendly Test.

2. You’re adding new functionality (or killing old ones). Things like an opt-in box, blog, and e-commerce call for a redesign to ensure that everything flows seamlessly throughout the site. Likewise, some social buttons or “trendy” widgets can make your site look dated. A simple redesign to clean up obsolete tools is never a bad idea.

3. Your site is hard to update. Especially if you need a developer to add new content (and Google loves content!), what you really need is a site platform with an easy-to-use content management system. WordPress, Drupal or Joomla! are good places to start.

4. Your site isn’t converting. Is Google Analytics telling you you’re losing visitors? It could be that your homepage is slow to load, or that your customers aren’t finding what they need immediately. A redesign with clearer, stronger calls to action could improve both your bounce rate and your sales.

5. Ask your customers for feedback. Are they able to find everything they need fast? Do they have any suggestions or think you’re missing any features?

6. Your competitors’ sites are awesome in comparison. Your biz definitely doesn’t take a backseat to the rest of the market — neither should your site.

FaceBook Organic Reach Can Now Be Targeted

Written by hgindia

Monday, January 25th, 2016

Audience_Optimization_Facebook

While you were busy creating the next post for your personal or Business Facebook page, Facebook quietly launched ‘Audience Optimization’ – a feature that’s going to change the way you ‘organically’ reach your audience.

Facebook states that: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”

Audience_Optimization1

Audience_Optimization_2

Facebook has started rolling out the new feature to most of the pages but just in case you can’t see it then you can activate it from the settings menu. If you can’t see the option within the settings menu then you will just need to wait a little longer for the feature to be activated on your page. (Our bet is that it won’t take long 😉 )

News Feed Targeting

By using this option you can make sure to reach a certain set of your audience that match your criteria. For example, if you have a blog post that is specifically written for web designers then you can specify it in the options here and Facebook will show the post to relevant people. This means your chances of engagement with the right audience will improve immensely. You can target your posts as per Interests, Age, Gender and Locations using this option.

Audience Restrictions

You can exclude a certain set of audience by using this option. Comes really handy when you want to reach a larger section of your audience while excluding a few.

Audience Insights

If you’ve made the post using the Audience Optimization feature then you will get a detailed insights of the audience that have interacted with the post. You can study the insights to improve your future post and targeting.

We’ve got to be honest, we’ve not really tested the feature yet but sources say that this feature has resulted in better engagement rates. This is good news for all brands and social media managers 🙂

Have you tested this new feature yet? If yes then do share your experiences in the comments section below.

 

The Best Converting Ad Sizes According to Google

Written by hgindia

Tuesday, January 12th, 2016

matryoshka-970943_1280

When it comes to building a website, the most valuable component of its design will always be the ad placements.

These are the spots that you can offer to an advertiser as space to display their promotions, and in return make your site profitable — the ultimate goal of every digital nook and cranny on the internet.

But with tons of size options to choose from and limited space on your page, you have to narrow down your offerings. Below, explore a breakdown of Google’s guide to the top performing ad sizes.

300×250 Medium Rectangle

A rectangle to fit any need. This size can carry text ads, display ads, and mobile text and display ads, putting it right at the very top of the list.

336×280 Large Rectangle

According to Google, this size often has more ad inventory from advertisers, boosting profits when both text and image ads are enabled.

728×90 Leaderboard

This long, skinny size fits best at the top of an article or forum site.

300×600 Half Page

This size is preferred by advertisers with larger images to display, and is one of the fastest growing ad sizes by impressions.

320×100 Large Mobile Banner

This one offers twice the height of a standard mobile leaderboard. More room = more money.

Try these sizes and prepare your bank account for some good cash inflow 😉

Get These 3 Plugins To Secure Your WordPress Site

Written by hgindia

Thursday, November 19th, 2015

WordPress_Security_Plugins

WordPress is home to hundreds of millions of bloggers, the idea that it wouldn’t be a huge target for hackers is nothing short of ignorant. WordPress is constantly being targeted by both low-profile and high-profile security pentesters who may want to exploit the platform for either personal benefit, or for getting an official reward, though the latter is rarely the case. If you own a WordPress site then these facts might send a shiver down your spine but not if you’re secured. You can secure your website the hard way or you can do it the easy way with the help of a security plugin. We’ve found not one but three capable security plugins that will protect your site like a vault.

1. Sucuri Security: Sucuri is a well-known and established name in the world of WordPress (and general web) security. The Sucuri Security plugin has been built to reflect the latest developments in web security, so as to ensure that all WordPress bloggers have their blogs safe and secure. Sucuri plugin will help you to monitor the activity of your logs and outline potential security risks, the plugin comes equipped with a versatile malware scanner that will remove any malware on daily basis, on top of that it will integrate a number of security practices that will make it next to impossible for hackers to break into your blog. Click here to download Sucuri.

2. BulletProof Security: BulletProof is very likely to be the most sophisticated WordPress security plugin, with an amount of features that no other plugin has been able to match, and most likely never will. Is this a good thing? Well, it depends. The BulletProof Security plugin does a lot of things besides securing your WordPress blog, it will help you optimize your sites performance, and you will be able to take advantage of features such as .htaccess security, database backup security, and security precautions for all logged-in users. (Cookie based.) It’s highly recommended that you spend some time reading the full list of features on the official plugin page, and decide for yourself whether this plugin is something you’d like to work with. Click here to download BulletProof.

3. Wordfence Security: The first thing Wordfence will do after you install the plugin, is to instantly check your site against possible malware threats. The way Wordfence does it, is that it takes the official WordPress source-code and checks it against your own current version on the server, including for themes and plugins. The output is a list of potential threats which you can then terminate, so you don’t have to worry about custom plugin and theme changes being classified as threats. This security plugin will not only make your site significantly faster, you will also be pleased to know that the plugin is open-source and anyone can contribute to its success. Click here to download Wordfence.

Top 10 Beginner Website Mistakes To Avoid

Written by hgindia

Friday, November 13th, 2015

Beginner_Website_Mistakes

If you run a business online or off then you understand the importance of having a website and online presence. However, if it’s your first website, or you designed your website yourself then you might have made mistakes. Luckily, a lot of these mistakes are easy to correct.

If you’re relying on your website to drive traffic your way, then you’ll want your website to be a well-oiled machine. Below we highlight the ten mistakes that most beginners make, and what you can do to fix these issues.

 

1. Lack Of Vision

Your website needs to exist for a definite reason, not simply because you think you should have an online presence. You need to decide upon the purpose of your website before you even begin building.

Your website must have a definite purpose, as every page on your website will work to fulfill this purpose. For example, your website could be used to build authority, source new leads, sell a product or service, give information about your business, and much more.

You’ll want your user to land on your website and immediately know what your website is all about.

 

2. Rushing To Market

Instead of getting your website up as soon as possible it’s important you take time to research your market first. For example, if you have an older target market you’ll need to make sure your website is easy to read, digest, and navigate.

By having an understanding of your market first you’ll be able to build a website that actually serves them, instead of simply taking up space.

 

3. Complicated Design

In order to have a successful website it needs to be simple, not flashy. Having an overcomplicated design will only lead to confusion.

The goal of your design should be to create the best possible user experience across your website.

 

4. Design Is Too Trendy

Trends come and go, but timeless design lasts forever. By building your website on the back of solid design principles you’ll be able to create a website that outlasts certain trends and fads.

Websites that rely on trends will become outdated very quickly.

 

5. Out-Of-Date Content

If you haven’t updated your content in years then chances are it’s not up to date with your current business, or the latest web standards. If you have older content your site your visitors may assume you’re out of business, or aren’t as innovative as your competition.

If you have a blog make sure you update it on a regular basis, as nothing looks worse than a vacant blog.

 

6. Poor Quality Photography

Low-quality photography, or outdated stock photography gives your website an amateur feel and won’t do a lot to draw your visitor into your website.

Images can help you build a connection with your audience, but only if they’re aligned with your message and business. Make sure you either hire a professional photographer, or use high-quality stock photos that aren’t cheesy.

 

7. Having Broken Elements/Links

Every element of your website needs to be working. This means you need to test all of your links and pages, so your users don’t end up with the dreaded 404 page.

You’ll also want to check all of your internal links to make sure you’re not leading your users to a dead end.

 

8. Poorly Designed Logo

Your logo is a central piece of your branding.

By designing your logo yourself, or getting a cheap logo designed, you won’t do much to further your branding or website. Although your logo is a subtle part of your design it can communicate a lot about your business.

 

9. Poor Font Choice

Font choice is another subtle element that most business owners neglect. The font you choose needs to compliment your design and increase the readability of your content.

This is when it can be helpful to consult the opinion of a professional designer. But, if you’re choosing your own font choice the simpler font is often the better choice.

 

10. No Call-To-Action

You must lead your visitors somewhere. A website without a call-to-action is akin to nothing more than a virtual business card. Once you’ve proven yourself valuable to your visitors you need to direct them to take action.

That action can be signing up for your email list, giving your business a call, or a multitude of other options.

Getting your website into tip top shape can take a lot of work. But, it’s time well spent because a well functioning website will help your business grow for the long-term.

Written by: Kevin Wood

Journey of Flipkart – An Infographic

Written by hgindia

Tuesday, October 27th, 2015

From selling books out of a 2 Bedroom flat to making 8 million shipments/month, Flipkart has grown to become one of the most successful e-commerce websites in India. They’ve constantly evolved over the years and have become market favorites. Here’s an Infographic from Indian Biz Party, showing Flipkart’s special journey.

Flipkart-Online-Services-Pvt.

Want to start your own successful online business? Visit www.hostgator.in and get started today!

Snappy Turns 13 – Key Things We’ve Learnt Along the Way

Written by hgindia

Thursday, October 22nd, 2015

birthday
As our dear Snappy rings in his 13th birthday, it’s a time of great joy and merryment at Hostgator offices across the world. Celebrating his birthday the team looks back at the last 13 years and ponders over all the great things we’ve learnt along the way

It seems like only yesterday, Snappy was just a little hatchling learning the ropes in Brent Oxley’s basement. Growing to the gynormous size, him and with the whole team have picked up a few key learnings along the way. These are our yardsticks, our lessons, things that keep us grounded, things that allow us to grow, to look beyond and to continue Eating the competition.
Let’s take a look at 13 Lessons we’ve got to share:

1. Strive for Happy Customers: At the core, we believe in truly caring about the customer’s experience. This probably is our biggest driving factor. Starting from our revamped Support Center to Interactive Guides in the control Panel, a significant amount of time is allocated in figuring out processes & products that will help make our customers HAPPY!

2. Be Available: One of the things about providing good support and making customers happy is just being there for them. It’s really that simple (or that difficult). We learnt a long time ago, we’ve got to be there for our customers, at all times.

3. Become a True Site-Kick: Ok, we admit it. We just had to get Site-Kick in there. 🙂 but in all honesty, that’s where the idea comes from. We had to be more than just a hosting provider to our customers, we wanted become their Hosting partners, a Site-Kick if you will.

4. Work Hard, Play Hard(er): Work Hard, Play Hard this adage holds true for Snappy and the team here. It’s critical to stay focused and that much more important to take time to blow off steam – All work and no play, does make Jack a dull boy
5. Be Humble: We couldn’t agree more with the folks at Zappos on this one. Despite all the awards and accomplishments under Snappy’s belt we see the need to stay grounded. Success is great but being Humble is the way to go.

6. Progress, not Perfection: Learning never stops for us at Hostgator and there’s always room for improvement. With that in mind, we say, forget about perfection, aim at bettering yourself everyday.

7. Change is the Only Constant: Things change. We learn, that’s pretty much how we sum it up.

8. Honesty is Indeed the best Policy: Sure, it’s easier said than done. But in the long run, honesty does get rewarded. Our customers deserve the truth and we believe in giving it to them. Non Sugar-coated.

9. Have your Ear to the Ground: Adding Value to your customers begins with first understanding what they need. We believe in having our ear to the ground, listening to what customers are talking about. If Support needs to be fixed, fix it. If a new product is needed, add it. Listening to customers ranks fairly high in our books.

10. Evolve: Snappy sure has evolved over the years and he’s made sure everything else did too. Keeping up with the times, we’ve made our business to add products that support the ever-growing needs of our customers. This has been one of our core strengths and an area we actively focus on.

11. Connect with the Customers: We believe in truly connecting with your customers. We learnt about their challenges, we experienced their hurdles and then we developed solutions that helped them overcome those challenges.

12. Stay Local, Stay Focused: We wanted to be where our customers are, we are a global brand in the we are so much more local. We are where are our customers are.

13. K.I.S.S. We want to make Going Online, Simple. That’s what it all comes down to in the end, everything we create, we do is with a clear intention of helping customers go online.

You’re Branding Is All Wrong, Here’s What To Do About It

Written by hgindia

Friday, September 18th, 2015

How-You’re-Doing-Branding-Wrong-And-What-To-Do-About-It

Having a consistent and clear brand will help you build a business that lasts for the long-term. At the core of your branding should be a connection between you and your customer. The role of your brand is to communicate your value to your customer in the clearest manner possible.

Only by understanding your customer can you truly create a brand that lasts. Most companies go about branding from the opposite approach and end up with a brand that speaks to no one. Below you’ll find some of the most common branding mistakes and what you can do to fix them.

1. Trusting Instinct Alone

It’s easy to fall in love with your business idea. But, if it isn’t serving anyone, or no one is going to buy what you’re offering. Then it’s better left as a hobby than an actual business.

Instead of focusing on building your brand identity and other activities to solidify your brand you should be talking with actual customers to verify your idea and uncover their needs. Only then does it make sense to invest more time into your project.

After all, by going of instinct alone you’re essentially flying blind and will have no idea if anyone even wants what you’re offering until it hits the market.

2. Little To No Engagement or Feedback

Like we mentioned above, if you’re relying directly on the assumptions you have about your target market you’re going to have a difficult time nurturing a brand over the long-run.

The best brands speak directly to their target market’s needs and nothing more. Acting on instinct alone puts you at risk for attempting to raise awareness around your brand for years, with nothing to show for it.

A better route is to find people in your target market, or people who already interact with your company and ask them some of the following questions:

  • How would you feel if your product or service ceased to exist?
  • What alternatives to your product or service would you use instead?
  • Why do you choose to work with us over our competitors?
  • How can we improve our offerings to serve you in deeper ways?

By working with these answers you’ll be able to better refine your brand (if you have an existing company), and figure out how to position your offers to your fans in a more compelling and attractive manner.

3. Being Consistent

When you have a stable brand it can be tempting to change up subtle elements of your brand just for fun.

Although most brands go through design overhauls and image shifts over time they’re usually structured and thought out.

However, even subtle inconsistencies within your logo, colors, and messaging can throw off your users and start to erode your trust. Make sure you keep an eye on brand consistency, once you’ve developed a strong brand and don’t stray from what you’ve created.

Brands aren’t built overnight. The take consistent time, effort, work and refinement. However, by taking the time to incorporate feedback, and consistently engineering your brand towards service you’ll build a brand that works for you, instead of against you.

Not Techy? Master These 3 Basic Web Skills

Written by hgindia

Friday, September 4th, 2015

Web_Skills_Hostgator

Steve Jobs believed everyone should learn how to program a computer.

Luckily for the less technically savvy entrepreneurs, there are easier ways to survive in a coder-saturated startup world.

Make sure you’ve got these things nailed:

1. Ability to analyze:To grow your biz, you need to understand the data behind it. Google Analytics is free and tracks metrics around customer churn. Know exactly what the data reflects, and you’ll make smarter decisions about goals and how to keep improving.

2. Basic HTML: Knowing a bit of HTML not only helps in getting ideas across to developers and designers but also makes simple online editing a breeze. Codecademy is a great site for learning the basics, and the Udacity app offers on-demand courses for HTML newbies who work in tech.

3. Smart SEO execution: Good SEO practices help you dominate the first page of search results. Make sure your site ranks #1 for your brand name, and your social channels—Facebook, Twitter—should follow.

Just master these three essential tech skills, and you can leave the hardcore programming to your team of experts.