10 Ways to Boost Reader Engagement on Your Website

Monday, July 17th, 2017 by HostGator India

10 Ways to Boost Reader Engagement on Your Website
Your website is a very important part of your business. It gives users a platform to learn about you, to interact with you and to make use of your services or buy your products. Keeping the user on your site requires the content to be catchy, appealing and relatable.

Let’s have a look at how you can work on content to increase the readers of your website.

1. Write an effective headline
Your headline has the power to impress your reader in the first few seconds of them visiting your site. Keep it short and precise yet bold and capable of creating curiosity. It should be enough to convey the point of the content. Catchy phrases are always a win. Brownie points if your keywords can make it into the headline.

2. Don’t overdo keywords in your content
Very often, you can annoy your readers by over using certain keywords in your content. We live in the 21st century where almost everyone who can read is aware of SEO and keyword placement. Ensure keywords enter where they fit in generally and not just to increase the number of viewers on your website.

3. Write an Author Bio
One should include an author bio in all blogs and articles. Readers can trust your content if they trust the source or the author. Name, designation and a little background helps in creating this trust between the content writer and the reader.

4. Use images and illustrations
Images help enhance your content. Readers like to have a visual representation of the content they’re reading as it can get very monotonous otherwise. Illustrations help when you’re trying to explain a process or a way of doing something.

5. Use headers and bullet points
Would you read this blog post if it weren’t split into 10 subheaders? Bullet points and sub -headings give users a very systematic and organized way of reading your content. They can also refer to it pointwise while sharing or talking about it in comments. Sub headed content always wins over long paragraphs of content.

6. Make use of writing tools
There are a number of writing tools available online that help you with your content. Examples are Grammarly and Copyscape who help you with grammar corrections and plagiarism checks respectively. You definitely don’t want to infuriate a grammar nazi who visits your site which is why it is important to keep your content in check.

7. Update your site regularly
You can retain your readers by updating your content frequently. If you lose the flow of content, your readers have the chance to find another site for the same content and with the number of competitors in every industry, it would be foolish to assume that you are irreplaceable.

8. Call to action links
Include hyperlinks to other tabs or blog posts on your site. This generates more traffic on your own pages and can increase session time on your site. It is easy to monitor traffic that comes from those clicking links through your content and hence content analysis can be done more efficiently.
9. Keep an eye on statistics
If your site has a high bounce rate, it could mean that your content isn’t good enough to keep readers glued. Keeping an eye on statistics can help guide your content and analyse its impact on your readers too. Use this information to modify your content accordingly.

10. Write shareable content
It is important that your content is considered as shareable to your target audience. Information that is relevant to current affairs, content that reminds people of their friends or family or anything that is helpful and relatable is often shared. Include social media buttons on your site so that sharing is an easy task.

In conclusion, content is king, and if your content goes hand in hand with SEO, the number of clicks on your article will eventually increase.Content Writing and SEO is a continuous process, keep learning as you go and explore newer tricks and technologies in the field. There are a number of them available online if you know how to look for them.

Further, if you have more tips and tricks to boost reader engagement, do comment and let us know.

Top 5 ways to optimize your video for Google search

Monday, July 10th, 2017 by HostGator India

Top 5 ways to optimize your video for Google Search
“Create a video for your brand” they said, “It’s the best way to reach your target audience” they said. Well, they will say a lot of things but eventually it’s you who has to get maximum views on your video to make it worth the investment. So how do you do that when there are all sorts of cute baby or dog videos going viral online?
Here are five ways how.

Content is the “All Powerful”
Content is what makes a video series go viral. Of course, watching some YouTubers like ‘Magibon’ rise to fame has made us want to question that. But then again, most of us don’t want that kind of fame for ourselves or the brand for the sake of views.
A common mistake most marketers make while creating a video is – loading it with information without making it engaging. Nobody likes watching a video where a narrator goes on and on about a single topic. However if mixed with humour and visually appealing animation, it makes for a fun watch.

Keywords matter
You must be familiar with how important keywords are in SEO. Choosing the right keywords and tags not only add on to the visibility factor but also help your audience understand what the video is about. If you need help finding some unique keywords for video try YouTube Keyword Tool.
Use about ten tags as a general rule. Include tags on video category, content and names of some people in the video.

Title it right
It is important to have a title that tells the viewers exactly what they can expect to see in your video. It may sometimes turn out to be a difficult task because if your title is too long people tend to lose interest, if your title is too short, people don’t know if it’s what they’re looking for.
The title should be a more accurate description of the video’s content, as that encourages viewers to click and watch. Make sure to add a Keyword while you craft your title. For example, if your video is about making Paneer Grilled Sandwiches, your title could be something like ‘A healthy way to make Paneer Grilled Sandwich’.

Customize your video thumbnail
Thumbnails are like book covers of the online video world. No matter what the famous proverb says, people always end up judging a book by its cover.
Video thumbnail is the first thing viewers look at when your video comes up in search, so it really has to make an impression.
Customized video thumbnails outperform YouTube’s automatically selected screenshot every time. Grainy screenshots from the middle of your video don’t instill faith in viewers that your video is the one to click on.

Make the Most of the Annotations
YouTube annotations act as ‘call to action’ buttons. It’s an interactive commentary to your content that helps drive a viewer to complete a certain task, such as subscribing to your channel, watching more videos, pausing the video, adding a comment, following your brand on Twitter or Facebook among many others.

These tips can go a long way in optimizing your video, thus allowing it to optimize the number of views and reach relevant audience.

Shared vs. VPS Hosting: what’s the difference?

Thursday, July 6th, 2017 by HostGator India

Shared vs. VPS Hosting: what's the difference?
It’s a very common question that’s asked or even googled every time one requires to avail of hosting services. We’re breaking it down for you so that you can make a more informed decision while choosing a type of hosting that best suits your website requirements.

Let’s begin by defining what the two terms mean…

Shared hosting:

Shared hosting is like sharing the same apartment with others. You can’t customize much but responsibility and expenses are shared among all members. It’s commonly opted for and is very convenient for customers who are looking for a trial or low-cost hosting packages.

There are many users on the same server. This divides the cost, thus making it a cheaper option than dedicated hosting. However, one user’s actions could impact everyone on the server.

Advantages

– It is easy to maintain simple websites and blogs with shared hosting
– It is economical
– Professional and technical maintenance of the server is not required which is why you can handle your website with ease

Disadvantages

– The performance of your website could be affected by the other websites that share your server
– Because of a common server there is a possibility of security issue

VPS Hosting:

VPS hosting or Virtual Private Server is like owning a condo. Although you share things on the property you are responsible for maintaining the space and the things inside it that are yours. There are also fewer users on one VPS network as compared to a shared server. There is more flexibility with VPS hosting too.

VPS hosting is also a shared network but it is a more sophisticated environment. Every user on a VPS network has a predetermined set of resources. How much they use it is up to each user but it is available to them. This is in contrast to shared servers wherein resources are owned on a first come first serve basis where one user can acquire all of the server space if he wanted to. It is a much more stable and predictable environment and the best takeaway is that your website will not be affected by other users on the VPS network.

Advantages

You can configure anything on the server as you own it
Complete control of your server environment ensures you have 100% resources of the server at your disposal
You are free to configure your own security parameters like firewall, access, etc.

Disadvantages

A special system administrator is required to look after your server
You need to ensure all services are running all time and all monitoring and alerting need to be configured and maintained by you
Your overall cost of ownership is higher as you need specialized resources to maintain and monitor the VPS instances in the long run

When and why to move from Shared to VPS hosting

As your business grows or your audience expands, you will soon feel the need to upgrade. Upgrading means giving your website perks like increased disk space, better CPU and RAM resources, better control, access to customizations and stability.

Summary

Shared Hosting VPS Hosting
Resources Limited Greater availability
Security Less Secure Secure
Flexibility Limited Extremely Flexible

Keep your WordPress in check with these go to blogs

Thursday, June 29th, 2017 by HostGator India


If there’s one thing better than owning and maintaining your own blog, it’s knowing all the right blogs to go to when you want to keep your WordPress up to date, in with the times and user friendly.

If you’re a web developer or an agency that tends to WP’s of various brands, you’re definitely on the lookout for new features, upgradations and interactive tools to stand out from the crowd.

While WordPress itself has a blog of its own to assist you through the process of creating and maintaining a perfect blog at https://wordpress.org/ there are so many more blogs that need to find a place on your reading list.

In all the clutter of blogs you find online, here’s a list of our personal favourites. These are blogs on which you will always find the newest trends on WP, themes, plugins, features and community news too.

Elegant Themes Blog
https://www.elegantthemes.com/blog/
What started off in 2008 as a blog featuring updates about new Elegant Themes designs and plugins, further went on to feature tips, tutorials, and suggestions of great plugins for WordPress blogs. With very practical advice and trusted recommendations, it easily found a way into our list of blogs to check out.

WP Beginner
http://www.wpbeginner.com/blog/
As the name suggests, WP beginner is your go-to blog if you’re a fresher on WordPress. With an array of tutorials, news, events, guides, editorials and much more, you can learn new ways to make the most out of your blog.

Lady WordPress
http://ladywp.com/
Lady WordPress is owned by a work-at-home mom who left her job in 2008 and never looked back. A mother of two, who put her job aside to make time for her family, is one of our favourite bloggers. With content ranging from basic advice on using WordPress to plug in reviews and blogging tips, you do not wanna skip this one.

Yoast
https://yoast.com/cat/wordpress/
Another blog that has made it into our list of recommendations is Yoast. A popular name in the network, and a WordPress plugin builder itself, yoast writes about plugins, SEO-ing and other compelling topics for both bloggers and webmasters.

Smashing Magazine
https://www.smashingmagazine.com/category/wordpress/
While Smashing Magazine is not a dedicated WordPress blog, it features posts on WordPress, once or twice a month and posts on web development, design, coding, graphics, UX design and mobile too.

There are numerous bloggers online who suggest new ways to achieve the same results. While these are just a few blogs we recommend, we’re sure you follow a bunch of bloggers who are your personal favourites.

Do comment and let us know what you think of our list of WordPress Bloggers and also if we have missed out on any of your favourite bloggers.